Multi-Product E-commerce Growth
Managed performance marketing across multiple product categories, including home decoration, lighting, skincare, and hair care. The work focused on restructuring campaigns, improving tracking, optimizing the funnel and offers, and systematically testing creatives through Meta Ads.
2.58x ROAS
A multi-market Meta Ads strategy built around campaign restructuring, creative testing, tracking, and funnel optimization.
Key Performance
$10K Ad Spend
$25.8K Total Sales
461 Orders
16.9K Sessions
$55.90 Average Order Value
2.4% Conversion Rate
Managing complexity across multiple products and markets
The challenge was not a single-product store.
The account covered multiple categories — from decoration and lighting to skincare and hair care — across several international markets.
My role focused on building a more structured performance system through:
Campaign Restructuring
Reorganizing campaigns to create clearer performance signals and better budget allocation.
Creative Testing
Testing different creative approaches to identify stronger product and audience combinations.
Tracking & Data
Using performance data to understand what was driving traffic, conversions, and sales.
Funnel Optimization
Analyzing the customer journey from ad click to checkout and identifying opportunities to improve conversion.
Offer Optimization
Evaluating the relationship between the product, offer, and customer response.
The store generated $25.8K in total sales from 461 orders during the reporting period.
Facebook generated approximately $7.3K in attributed sales, while Instagram generated approximately $3.1K.
The result
$10K → $25.8K
2.58x ROAS
A structured performance approach combining paid media, creative testing, tracking, funnel optimization, and offer strategy across a multi-product international store.
