Electronics E-commerce Growth
Performance marketing and data analysis for an electronics e-commerce brand in Egypt, generating 30x ROAS through Meta Ads.
30x ROAS
A data-driven Meta Ads approach for an electronics e-commerce brand in Egypt.
Key Performance
EGP 6.35M Gross Sales
1,552 Orders
105K+ Sessions
EGP 4,096 Average Order Value
1.41% Conversion Rate
Rurning campaign data into growth decisions
The work went beyond simply monitoring ad performance.
I analyzed the relationship between traffic, products, sales, conversion behavior, and acquisition channels to understand where the business was actually generating value.
The Shopify data showed Facebook as a major social sales contributor, generating approximately EGP 1.4M in sales, while Instagram contributed EGP 174.2K during the period.
Product-level analysis also helped identify high-performing products and opportunities for further optimization.
The result
30x ROAS
A performance marketing approach built around data, reporting, and business-level analysis rather than optimizing campaigns in isolation.
