Fashion E-commerce Growth
Managed Meta Ads with a focus on budget scaling, campaign restructuring, tracking, reporting, and performance analysis. The goal was to create a more structured acquisition system while using business and campaign data to guide budget allocation and optimization.
EGP 1M Ad Spend
A data-driven Meta Ads strategy focused on scaling a fashion e-commerce brand in Egypt.
Key Performance
EGP 1M Total Ad Spend
EGP 7.22M Gross Sales
EGP 6.73M Total Sales
840 Orders Fulfilled
25.5K Sessions
EGP 8,376 Average Order Value
Scaling with data, not just budget
The focus was not simply increasing ad spend.
I worked across the account to create a stronger performance structure through:
Campaign Restructuring
Reorganized campaigns to improve performance visibility and create clearer opportunities for budget allocation.
Budget Scaling
Managed and scaled a total Meta Ads budget of EGP 1M, using performance data to guide spending decisions.
Tracking
Focused on maintaining reliable tracking so campaign performance could be evaluated against actual business results.
Reporting & Data Analysis
Analyzed campaign and store data to identify performance trends, understand customer behavior, and support optimization decisions.
The store generated EGP 7.22M in gross sales and EGP 6.73M in total sales during the reporting period.
Facebook was also a major traffic source, generating 14.4K sessions, while Instagram generated 4.9K sessions.
The result
EGP 1M → EGP 7.22M
A performance marketing system built around budget scaling, campaign restructuring, tracking, and data-driven decision making.
