Building a Shoes Brand From Scratch
Managed the account for 3 months with a total ad spend of SAR 8,000. The biggest challenge was building the brand from scratch in a highly competitive market like Saudi Arabia and establishing the foundations needed to generate demand and conversions.
Building From Zero
A new shoes brand entering the Saudi market with no established acquisition system.
Key Performance
SAR 8K Ad Spend
3 Months Managed
Saudi Arabia
Meta Ads
Starting from scratch in a competitive market
The challenge wasn't simply running ads.
The brand was entering the Saudi market from scratch, which meant there was no established audience, proven creative direction, or reliable acquisition system to build on.
My focus was on establishing the fundamentals first:
Audience Research
Identified relevant customer segments and tested different audience approaches to understand who was most likely to respond.
Creative Testing
Tested different creative angles and messaging to discover what could generate attention and demand for a new brand.
Landing & Product Page Optimization
Reviewed the customer journey after the ad click and optimized the product experience to reduce friction and improve conversion potential.
Offer Optimization
Worked on the relationship between the product, pricing, and offer to make the proposition more compelling for the Saudi market.
Meta Ads
Built and managed the acquisition campaigns while using performance data to guide ongoing testing and optimization.
The store generated SAR 16.1K in total sales, with 7,381 sessions, 102 orders, and a SAR 245.11 average order value during the reported period.
The Foundation
From zero → first market traction
Built the initial performance marketing foundation across audience, creative, offer, landing page, and paid acquisition for a new shoes brand in Saudi Arabia.
